I'm afraid there is no standard for component rotations/coordinates on the top side, let alone for the bottom side :)
Regarding the coordinate origin: What I see the most is the origin at the bottom left of the PCB (when seen from the top side), while the origin does not change for each side. However, the x coordinate changes sign when a component is mirrored to the bottom side. For example, a component at 5/10 (x/y) on the top side is at -5/10 when mirrored to the bottom side. This corresponds to the direction the pick&place machine has to move relative to the origin. But I've also seen files where the x coordinate did not change sign for bottom components.
Regarding the zero orientation: Some CAD packages leave the rotation at 0° when a component is mirrored to the bottom side, some CAD packages change it to 180°.
The bottom line is, that there seem to be two conventions: 1) A "see though" convention
2) A "bottom view" convention
The first convention is the perspective of the PCB layouter, who sees everything in a "see through" view in his CAD tool. So two components on top of each other (one on the top, one mirrored the bottom side) have identical coordinates and identical rotation.
The second convention is the perspective of someone who actually holds the PCB in his hands.
Let's assume there is a diode mounted on top and the same diode mounted on bottom as well. And both diodes have 0° rotation. The visual orientation (e.g. "cathode on the left") of the diodes should be the same, whether looking at the bottom diode from the bottom side or looking at the top diode from the top side.
Since your assembler is the one holding the PCB in his hands, one might argue that the "bottom view" convention is the more suitable one.
Long story short: I don't think these conventions matter too much :) Since there is no standard format, your assembly house will most likely look through your pick and place files and edit/translate it for their needs.
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