The rules for the Gull Wing Terminal Lead solder joint goal was created when the lead was long and it touched the PCB surface 0.5 - 0.1mm away from the package body and the "L" dimension had a robust tolerance. This is where the IPC-7351 footprint is best because the Heel is 70% of the solder joint strength.
Now the component manufacturers are bending the lead flat against the body of the component and the "L" dimension has a tight tolerance. Another name for this terminal is "Outward L". This is where the mfr. recommended footprint is best as most of the time there is no "Heel" so the mfr. will make the Side and Toe solder joint more robust.
Another example is 4-pin Corner Concave Oscillators. The component mfr.'s are pulling the lead inward and away from the body edge. The IPC-7351 calculates if the lead goes to the package edge (the lead terminals are recessed inward). So I always use the mfr. recommendation and they normally provide one.
Here is the Oscillator Mfr. picture. You can see that the Leads are "Pulled Back" from the edge.
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